Privacy Policy


Baby Lock USA (“Baby Lock” “us,” or “we”) collects your personal information for a variety of reasons. This Privacy Policy applies to personal information we collect from you in the course of our business, including information which is collected through our website,, (the “Site”).

You should read this Policy before using this Site or otherwise providing us with personal information. If you choose to use the Site, you are telling us you have read and agree to the terms of this Privacy Policy and consent to our actions that are consistent with this Privacy Policy.

SCOPE OF THIS PRIVACY POLICY This Privacy Policy applies to our collection and use of the Personal Information we obtain from you, either as a result of your visit to the Site, or because you have otherwise provided us with the information. A fuller description of this Privacy Policy’s scope, and a fuller definition of “Personal Information,” can be found here.


We collect Personal Information about you. This Personal Information may include:

INFORMATION USE We do not sell, lease or rent your Personal Information unless we have asked for and obtained your explicit (opt-in) consent. We may use and transfer this Personal Information for our business purposes, including customer service and marketing to you, share this information with third parties for certain purposes, use this information to communicate with you, and use this information to comply with our legal obligations.

We will store personal data that we have collected from you for up to 26 months. At that time, data will be erased. You have the right to review personal data collected. You also have the right to request that personal data collected be erased and forgotten before the end of the 26-month period.

For more information, please review our detailed policy, as further described here.


We are concerned with the security of your Personal Information and take care in implementing appropriate physical, technical and administrative safeguards. Unfortunately, no data transmission over the Internet, nor any data we collect or store, can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us. Further information on our security procedures and your responsibility for security can be found here.


You have choices about whether we use your Personal Information to communicate with you and, if we do communicate with you, what form that communication takes. We will use your Personal Information as described in the “Information Use” section of this Privacy Policy. If you wish to review your personal data that we possess, want to request changes to your personal data or want us to erase or stop using your Personal Information to communicate with you, you can write us and tell us that you no longer consent to such use (you opt-out). Please do so by contacting us at the address below.

If you opt-out, we will continue to retain and use your personal information for limited purposes. Click here for a fuller explanation. For more information regarding your options with respect to access, integrity and choice, please click here.


We may revise this Privacy Policy at any time. The “Last Updated” date at the top of this Privacy Policy reflects the date of the most recent revisions. You are responsible for regularly reviewing the Privacy Policy. The most current version of the Privacy Policy can be reviewed by clicking on the “Privacy Policy” link located at the bottom of each of our pages associated with the Site.


If you have questions, concerns or requests regarding Baby Lock’s Privacy Policy, or Baby Lock’s collection or use of your Personal Information, please contact us:

1760 Gilsinn Lane Fenton, MO 63026 636-349-3000


This Privacy Policy applies to our collection and use of Personal Information:


We collect Personal Information from you in certain areas of the Site, as well as through your other interactions with us. The following is a description of what Personal Information we may collect:

Personal Information You Voluntarily Provide. If you voluntarily provide us with Personal Information, for example your name, email address, phone or mobile number, or payment information (such as a credit card), we collect this Personal Information. You may voluntarily provide this information to us in a variety of ways, including by filling out a registration form on the Site, providing us with Personal Information in order to initiate or complete a transaction, providing online feedback to us, or by contacting us (by email or otherwise) with questions about the Site or our products and services.

Personal Information We May Automatically Collect. We use cookies and other technologies to collect information about you when you visit the Site or otherwise communicate with us. For example, we may automatically collect information such as:

IP Addresses. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. In addition, web servers may be able to identify the type of browser and/or type of computer you are using. We collect IP addresses and related information for the purposes of system administration, to assess the traffic to the Site, and to maintain and improve the Site. For security purposes, we may link account information you enter when you purchase products on the Site to the originating IP address, but we do not otherwise link IP addresses to your personally identifiable information. We can and will use IP addresses and other information we possess to identify a user when we feel it is necessary to enforce compliance with this Privacy Policy or our Terms of Use, to protect our service, the Site, customers or others, or to comply with applicable laws.

Cookies. Cookies are small bits of information that some websites (including the Site) transfer to an individual's hard drive. We use cookies to improve users’ experience on our Site, for example to personalize features of the Site and for you, and to analyze the traffic, such as total visitors and pages viewed on the Site, and make improvements based on the data we collect. We never save passwords or credit card information in cookies. The use of cookies has become a standard in the industry. Most browsers are initially set up to accept cookies. You can usually set your browser to refuse cookies or indicate when a cookie is being sent. If you refuse cookies, you may not be able to use some of the functionality of the Site. We use cookies to personalize content and ads, provide social media recommendations and analyze website traffic. We also share information about how you use our site with our social media, advertising and analytics partners who may combine it with other information you have provided to them or that they've collected from your use of their services. You can turn off cookies by accessing the cookie control button on our website.

Web Beacons. Web beacons are small bits of code that communicate with third parties and are embedded in web pages, our ads or in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, to understand usage patterns or other third party functionality. We also may include web beacons in e-mails to learn if messages have been opened, acted on, or forwarded.

You can disable the ability of Web beacons to store cookie information by declining cookies. Do Not Track. As technologies to address Do Not Track signals are still evolving, we do not currently deploy any technology to respond to Do Not Track signals.

Other Technologies. Examples of other technologies we may use to provide better service to you include:

As technologies continue to evolve, we may likewise adapt our methods of collection and processing. To the extent we understand such new technologies to materially alter our collection or use methods as described in this Policy, we will amend this Policy. The Site may contain links to websites operated by third parties. This Privacy Policy does not apply to any information collected from you through such links or that you may provide on the websites you reach by those links. We are not responsible for any actions, practices or policies of other parties.

Please be advised that if you disclose personally identifiable information or personally sensitive information through public forums or message boards provided by Baby Lock, this information may be collected and used by others. We do not monitor these public spaces and take no responsibility for the content, security or confidentiality of any information posted.

USE AND TRANSFER OF INFORMATION Our use of your Personal Information for business purposes. We may use your Personal Information for our business purposes. Such business purposes could include, for example, using the information to provide services to you or complete a transaction with you. We may also use this information for various other business purposes, for example:

We may also provide your Personal Information to third parties who are service providers to us, for example third parties who provide computer-related, credit card processing, mapping, or debt collection services. These third parties will only use your Personal Information as directed by us for our business purposes.

Baby Lock may also work with third parties (we call these third parties “external business partners”) to provide you with certain third party-offered products or services that we believe may be of interest to you. We may provide your Personal Information to such third parties for their internal use and analysis regarding, and communication to you about, the such products or services. Such third parties must agree with us that any such information we provide will not be used for any purpose other than internal use and analysis regarding, and communication to you about, the offered products or services.

Prior to transferring your Personal Information to third parties, we will obtain their reasonable assurances that they will treat your Personal Information in accordance with the terms of this Privacy Policy and not use your Personal Information for purposes other than those set forth in this Privacy Policy.

We may also share your information if we merge with, or if we or any of our assets are sold to, another company.

We may also share anonymized data derived from your Personal Information with persons performing studies in areas relevant to our business. When we do so, we take reasonable steps to anonymize your Personal Information such that it can no longer be used to identify you.

We do not sell or lease your Personal Information. We do not transfer your Personal Information to any third party for uses other than those described in this Privacy Policy.
Our use of your Personal Information for legal purposes. Sometimes a law, court order or other judicial or administrative process requires us to provide information to a government authority or party to a private lawsuit. We will provide the information that we in good faith believe is required to comply with the law, order, or other process. We may also disclose certain information if:

Information Transfer. Your Personal Information may be transferred to, stored, and processed in a country other than the one in which it was provided. When we do so, we transfer the information in compliance with applicable data protection laws. We take steps to protect Personal Information no matter what country it is stored in or transferred to. We have procedures and controls as appropriate to help ensure this.


We take appropriate steps that we believe are reasonable to protect the security of your Personal Information on our system, both internally and from outsiders, and to ensure the integrity of the data we collect. We use a combination of technological, physical and policy methods to protect this data such as, for example, requiring a password to access our network and employing firewall security.

You are responsible for maintaining the secrecy of your passwords and any account information. Please be aware that we will never ask you for your password in an unsolicited phone call or e-mail. We do not provide your password to third parties.


Access & Integrity. If you believe that the Personal Information you voluntarily provided us is, or has become, inaccurate, incomplete or untimely, contact us and provide additional or corrected information.

Choice. When you use the Site, or otherwise provide Personal Information to us, you consent to our using that information as described in this Privacy Policy.

If you do not want us to use or continue using your Personal Information to communicate with you, you may request that we not do so (opt-out) by following the procedures described below.

If you wish to discontinue any further promotional communications from us, please send your opt-out request to our Privacy Manager. Place the word “UNSUBSCRIBE” in your request to us.

We also give you additional choices about how we communicate with you.

Continued Use of Your Personal Information Despite Opt-Out. Because it is essential that we have and use personal information about you in order to provide you with products and services you order from us, we will continue to use personal information to facilitate a transaction that you initiate. In addition, even if you opt-out, we will retain your personal information for our internal use, such as internal business analytics and legal compliance. We will also retain your personal information in order to contact you for non-promotional purposes regarding your use of our service.